The interior designs and in-store presentations attract customers with their Japanese flair. Customers come from all over the world, with Thai, Japanese, and Chinese tourists visiting this location every day. Fresh, delicious ingredients and suggested recipes are the keys to food product sales. That’s why Isetan has its own style of promotions and fun cooking tips for their customers. Isetan’s goal is to remind people of Japan. One way is by offering food tastings of seasonal fruits, another is demonstrating how to fillet a fish right in front of customers. These demonstrations also give customers new cooking ideas and help them decide what to purchase.